Each time I speak to someone who renders a service I need for the business but know nothing about, I let them blab on with a straight face and say, ‘ok cool, I heard nothing but proceed’. They laugh; and attempt to explain again. And I start venturing into my happy places filled with waterfalls, meat, whisky and music… then return for the expected ‘uhhmm’. This goes for the accountant, the digital marketing ‘what what’, the furniture creator guy, etc. I tell them you have no clue what ‘arm scye’ means and is needed for in garment construction…wait what is garment construction?