Understanding the virtues of custom made or bulk retail

What is custom make/made? Some people call it bespoke, private clients, exclusivity, etc. I have been doing custom make since the business started; I did not choose this approach, it just kind of happened. I decided I wanted to make clothes and the flow into custom make came about just because the orders per client I received at the time, required a specific, detailed and more personal approach – a custom make service.  But I am currently also, some of my family and friends would say ‘finally’, in the process of including retail in the business model. People think it is a process of just deciding to multiply a certain style by a bigger quantity and voila! No, it is not!

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